“After abusing the state courts to violate the First Amendment rights of Jackson Pride, Rep. Ed Jackson sought to prevent the show, forcing organizers to reach a settlement to hold the event indoors with an age restriction. A legal complaint spearheaded by Republican state Rep. The complaint also details the efforts last year to block a drag show at a park in Jackson, west of Nashville, as part of a Pride festival. “Ultimately, the Statute’s broad language clashes with the First Amendment’s tight constraints.” “Does a citizen’s private residence count? How about a camping ground at a national park?” Parker wrote. Parker also listed concerns aligning with the group’s argument that the law was overly broad, questioning the location specifications of a cabaret entertainment venue that might be viewed by a minor. “The law prohibits a drag performer wearing a crop top and mini skirt from dancing where minors might see it, but does not prohibit a Tennessee Titans cheerleader wearing an identical outfit from performing the exact same dance in front of children,” the initial complaint contends. Performers who break the law risk being charged with a misdemeanor or a felony for a repeat offense. The law banned adult cabaret performances from public property or anywhere minors might be present. with an agreed monthly limit of messages.The word “drag” doesn’t appear in the new law, which instead changed the definition of adult cabaret in Tennessee to mean “adult-oriented performances that are harmful to minors.” Furthermore, “male or female impersonators” are now classified as a form of adult cabaret, akin to strippers and topless, go-go and exotic dancers. It’s often the case that interaction between clients or subscribers with a company or brand is limited to an initial opt-in and the periodic reception of offers and discounts etc. The original touch of the competition run by TMZ was the effective repetition of the SMS marketing campaign.
The probability of winning was very low, and unsurprisingly, the final contestant didn’t win.
#TMZ SWEEPSTAKES WORD OF THE DAY SERIES#
To win this, contestants had play all or nothing and choose the right envelope among a series of envelopes containing just $100. The final winner of the contest was assured four prizes: a check for $10,000, two round-trip tickets from their local airport to Los Angeles, accommodation for two people for two nights in Los Angeles, and a visit to the TMZ offices, located on the outskirts of Los Angeles.īut TMZ hooked its followers with an offer they couldn’t refuse, offering them with the opportunity to win some even juicier prize money: $1 million. To advertise the contest and describe to participants how it worked, TMZ Live used social networks including their Facebook page, which has nearly 7 million fans, and their Twitter page, with more than 4 million followers.
The more times contestants sent a message, the higher their chances would be of winning a prize. and were short words with few letters so it would be easier to type, for example RICH, BANK, CASH, GOLD, etc. All of the 11 chosen words referred to money, luxury, jewelry etc. Over 11 days, an average of more than 27,000 messages per day were received by TMZ. To participate in the contest and have a chance to win a prize, viewers had to send an SMS message to the number 34490. The most impressive factor in the SMS campaign’s success? They achieved this result in just 11 days.Įvery day between the 16-26 th May 2016, TMZ’s television show revealed a different word as part of the Million Dollar May Sweepstakes. They organized a competition via SMS which attracted 300,000 participants.
#TMZ SWEEPSTAKES WORD OF THE DAY TV#
In spring of 2016, unhappy with their statistics, TMZ launched an SMS marketing campaign to increase their popularity and the audience of both their TV channel and their website. They also have a YouTube channel followed by more than two million internet users. TMZ also produces a television show in which they combine real footage with animations make fun of so-called ‘celebrities’, and make the smallest details of their lives available to the public. They even have a version of the website in Spanish. The main theme of TMZ content is anything to do with celebrities, famous figures, photos and videos. Thirty Mile Zone is a very popular gossip website in the United States, known by its acronym TMZ.
TMZ increases popularity and audience with SMS campaign.
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